M+F Health | A Health and Wellbeing Communications Agency
Raising awareness of the impact of heart failure

M+F Health has worked with Novartis on the Fighting Failure campaign since 2019, to raise awareness of the impact of heart failure and support access to a simple blood detest for earlier diagnosis and access to specialist care.

A campaign Fighting Failure campaign website was launched in 2021 housing the heart failure data map, disease awareness information and powerful stories from heart failure patients and their loved ones. The Fighting Failure data map breaks down prevalence, admissions, costs and mortality data across health systems in England and has been used to support engagement with Parliamentarians and policymakers to make the case for improvements in heart failure services and care through implementation of the Fighting Failure campaign policy asks.

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Working with the BSHF and Novartis, we coordinated exhibitor stands and fringe events at the Labour and Conservative Party Conferences securing powerful policy pledges from Health Minister, Maggie Throup MP to tackle the unmet need in the disease.

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