We supported the Huntington’s Disease Alliance UK and Ireland with the conception and delivery of a unique campaign during Huntington’s Disease Awareness Month 2021, to show the enormous ‘ripple effect’ of Huntington’s within a family unit.
Our multi-channel communications campaign incorporated media news generation, a digital and social media strategy, and stakeholder relations, underpinned by in-depth community research that revealed the impact of Huntington’s on the lives of everybody within the family unit. A Family Matters microsite was developed specifically for the campaign and housed the #LivingHistory project (a virtual shared space of 100+ snapshots contributed by people from within the Huntington’s community) amongst blogs, downloadable resources and more. We also created four powerful short films sharing the stories of people living with Huntington’s.
“M&F Health took the time to understand the multi-faceted nature of the disease and how it affects everyone differently.”
Coverage was extensive in both national and regional media - broadcast coverage netted over 6 million opportunities to see the campaign, and print and online coverage brought a further 380 million opportunities to see the story. The social media programme reached over 1.5 million people and the month-long campaign resulted in four Huntington’s disease questions being tabled in Parliament.
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M&F devised the Family Matters campaign to help the Huntington’s Disease Alliance UK and Ireland raise awareness of Huntington’s disease.
We wanted to celebrate the resilience of many of the families affected to help inspire and support the community, and to recognise that every family has a different experience.
Our multi-channel communications campaign incorporated media newsgeneration, a digital and social media strategy, and stakeholder relations. It was all underpinned with in-depth community research designed to reveal the impact of Huntington’s on the lives of everybody within the family unit.
“The 'hype’ I saw on social media and amount of interviews I was asked to take part in during the campaign month was overwhelming, I haven't seen Huntington's Disease get as much attention in a LONG time!”